Revenue:

Outdoor Advertising industry revenues are in 2018 have been estimated to be Rs 3,972 crores and projected to cross ₹4,300 crores in 2019 and form 5.5% of total advertising spends in India. This will be a 8% growth since 2018, but a 100% growth from 2013 when the industry first clocked ₹2,000 crores. However, it is a decline in ad-spend shares from 6.1% in 2013. Current estimates project the industry to cross ₹4,700 crores by 2020 with, however, a further decline in spend shares to about 5%.

Distribution:

Geography:  The 2 largest metro agglomerations, Delhi NCR and Mumbai, account for about 48% of national revenues; with the top 10 cities estimated to be around 71%.

Formats: Hoardings and other large formats account for about 40% of total revenues with transit (airports, railway, buses) accounting for 35 - 40%. Street Furniture and others comprise the rest.

For more details, please see the following excerpts from the EY, KPMG and Pitch-Madison reports of 2019 and 2018. Please also find IOAA compilation of OOH Revenue Estimates, 2018.