WOO onboards new members from 7 countries

The World Out of Home Organization (WOO) has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and the UK.

Taggify in Argentina is a DOOH programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is a trade body with over 140 members while Override Media is a Saudi Arabian digital transport specialist.

Dongfang Chuxiao Media Group is a fast-growing DOOH owner in China, Los Angeles-based Kevani is a sales organization that promotes national and local brands through innovative outdoor advertising destinations. OOH Capital is a London-based international consultancy and advisory company to owners and investors in OOH, cities and municipalities. 

WOO COO Mark Flys says: "With new members across the world coming on board all the time WOO is now a truly global organization. These new members span all aspects of the OOH industry.

"The steady growth in the organization, accelerating as we recover from the pandemic, augurs well for WOO's in-person Congress scheduled for May in Toronto."