Netflix teamed up with JCDecaux to run an eye-catching campaign in the Miami International Airport to promote The Sony Picture’s movie ‘Vivo’. The campaign is run on a mix of digital and static assets. A report covering the campaign featured on the JCDecaux website states: “ MIA had over 3.8MM travellers in July and saw their domestic passengers increase from 2019 levels by 21%. Advertising for the majority of August, the streaming company was able to reach their target demographic during the busy summer travel season, families with young children. As travellers were heading down for their summer vacations, MIA and airport OOH advertising were the perfect fit.”
