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TATA Group's two renowned e-commerce brands, Tata CLiQ Luxury and bigbasket, have partnered to launch and grow the luxury gourmet store on Tata CLiQ Luxury. According to the company statement, through this collaboration, Tata CLiQ Luxury is building a world-class, differentiated, and experiential gourmet store for consumers who appreciate the finer things in life and are looking for an exclusive selection of luxury gourmet products.
The platform offers a curated selection of products from a wide assortment of leading global and Indian luxury gourmet brands and categories across select staples and specialty categories.
To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and other tier I cities, said the statement .
With easy access to international and Indian luxury gourmet brands, the platform will serve as a trusted advisor on a consumer's gourmet journey by offering an elevated online shopping experience that is shaped by content, curation, quality service, and luxury delivery.
Commenting on the launch, Gitanjali Saxena, Business Head - Global Luxury, Tata CLiQ Luxury said, “We are delighted to launch the luxury gourmet store on Tata CLiQ Luxury in partnership with bigbasket. Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience."
Vishal Das, Group Category Head, bigbasket, added, “We are extremely excited about this partnership with Tata CLiQ Luxury. In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer. We are confident that this association will deliver customer delight and redefine the gourmet shopping experience.”