Leading OOH entity Srishti Group, one of India’s foremost transit media owning businesses with strong DOOH footprints, has acquired ad display rights at vantage locations within Chennai International Airport. The OOH group, which holds sole ad rights at airports in Mysuru, Belgaum, Hubli and Agatti, has taken up this media ownership to redouble the company’s transit media business focus, as well as re-establish its business footprints in the city of Chennai which has a prominent place on India’s advertising landscape.
S Kumar, Managing Director, Srishti Group
An exuberant S Kumar, Managing Director of Srishti Group, told Media4Growth that his group has picked prominent media sites at the airport that will command significant advertising interest cutting across brand categories. To cater to various media plans, Srishti Group is putting up 2 video walls and numerous vertical display assets covering 30+ locations inside the airport, across the arrival, pre-security check and departure areas.
As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format – all served as connected media.
Kumar states that the company’s single-minded decision to acquire the media sites at the Chennai airport is greatly influenced by the support and interest shown by its own clientele. “We were quite influenced by our own clients in taking this step to acquire key sites at the Chennai airport,” he says.
Srishti Group has opted to have sites that essentially cater to domestic passengers. “Over time we have seen that advertising brands have a particular preference for sites that have high exposure to domestic air passengers,” says he.
Since May 2021, Chennai International Airport has seen a significant rise in air passenger traffic volume, month-on-month, from 2.24 lakh in May 2021 to 12.88 lakh in December 2021. After a minor drop in passenger traffic in January 2022 owing to the 3rd wave of Covid-19, passenger traffic volume is picking up considerably at the airport, as is the case across all major airports in India.