Digital Out of Home (DOOH) major Signpost India bagged a dominant position to install and operate the advertising space as well as experiential marketing activities in the entire airport terminal and circulating area of Chennai International Airport.
Dipankar Chatterjee, Founder & Director, Signpost India said in a company release, "We are honoured and delighted to work with the Airports Authority of India (AAI) Chennai. It is one of India’s major international airport hubs and a highly valued market. As one of the strongest players in Digital Out of Home advertising in India, we will bring in global experiential standards and inhouse expertise, efficient media management and constant innovation. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. We would work closely with AAI in order to achieve both economic and social objectives. We would create a new digital experience, provide high quality products and services to create a space full of innovation and quality,”
The release cites that in 2021, the Chennai International Airport handled 5.49 million passengers and was ranked among the top 6 busiest airports in the country.