PlayAds brings cricket to DOOH screens

Key moments of ongoing ICC Men’s T20 World Cup matches are being captured on PlayAds DOOH screens at select railway stations in Kerala. The screens display, along with the railway train information, updates of match scores, fall of wickets and other highlights that have captured at the attention of passengers.

PlayAds is providing the T20 World Cup updates on its larger DOOH screens. This initiative illustrates the multi-facetedness of DOOH in terms of audience engagement.