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Pikasso Morocco (Pikasso Maroc), part of Pikasso which is the leading OOH firm in North Africa, West Africa and the Levant, has acquired a collection of 10 static large formats composed of seven walls and three rooftops located in the most sought-after districts of Casablanca.
Casablanca is considered the economical capital and business centre of Morocco, with more than 4 million inhabitants, making it the largest city of the kingdom, and is home to major national and international corporations.
Antonio Vincenti, Chairman & CEO of Pikasso, said: “The acquisition of a collection of prime large formats in Casablanca is a natural evolution for Pikasso Morocco whose Group DNA resides in roadside panels. The Casablanca Collection is a perfect complement to our malls and retail offering.”
“Morocco in addition to being famous for its very refined decorative arts, particularly the Zellige, has also a vibrant artistical scene. We are most honoured to have had the opportunity to show the works of Ghizlane Agzenaï and of Meriam Benkirane. I would like to thank them and express my gratitude for their generous contribution, as well as express my utmost admiration towards their works.”
On the occasion of the launch of the Casablanca Collection, Pikasso Maroc collaborated with two major Moroccan artists: Ghizlane Agzenaï and Meriam Benkirane, giving them full ownership of the ‘Walls’ to create dedicated works of art.
Through this artistic initiative the company wished to contribute to the embellishment of the streets and districts “while paying a tribute to the many great female artists of Morocco”.
Ghizlane Agzenaï, said: “Through this collaboration with Pikasso, I am very happy to be able to offer to Casablanca City a Totem to share positive energy, optimism and hope.”
Meriam Benkirane added: “I am honoured to present my works in my city Casablanca which inspired me with its energy and its rhythm. I have the feeling to give back a little of what I received from this city… and I am very happy.”