Re-positions business as a full-fledged marketing agency
The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes
Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
The video conference will begin at 11:30AM
OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost
We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…
Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans
Green fabric manufacturers like Arvind have had to put the activities on the back-burner