News

‘We’re looking at optimising screen time, keeping content fresh’

Source Media4growth -May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

Source Media4growth -May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online

Source Media4growth -May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

Consumer demand for non-essential, speciality goods depressed

Source Media4growth -May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign

Source Media4growth -May 11, 2020

Such campaigns will also give relief to the financially distressed OOH firms

Rail media owners’ federation approaches Rail Minister with charter of requests

Source Media4growth -May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates

Ninja Media Creations announces key leadership changes

Source Media4growth -May 8, 2020

Srinivas Iyenger takes the role of COO and Mentor

Kaushik Outdoor boosts Corona Warriors morale with gratitude

Source Media4growth -May 8, 2020

OOH media lauds the efforts of the medical team, police force and municipal workers

Public transport services may resume soon, though no timeline indicated

Source Media4growth -May 7, 2020

Resumption of bus, cab services will help prop up roadside media business

Posterscope offers free creative support to reappraise OOH role

Source Media4growth -May 7, 2020

£20,000 worth free creative solutions available for any £100k booking