News

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

Source Media4growth -July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Hyderabad civic body orders large format structures’ dismantling owing to safety reasons

Source Media4growth -July 16, 2020

GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses

Moving Walls & TPS Engage announce Global DOOH Partnership

Source Media4growth -July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

Source Media4growth -July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Crayons bags Punjab Tourism media account

Source Media4growth -July 14, 2020

Brijesh Kashab has been appointed to handle the account from Chandigarh branch

Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center

Source Media4growth -July 14, 2020

The versatile printer offers quality finishing and creates less waste and faster output

AIW Media opens new advertising avenue to capture audience during Covid19

Source Media4growth -July 14, 2020

The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience

JCDecaux develops natural cooling bus shelter to improve urban life

Source Media4growth -July 13, 2020

The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

Source Media4growth -July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

Key leadership movement spotted

Source Media4growth -July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Wali, Vice-President Oppo India, have put down the papers