According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
Brijesh Kashab has been appointed to handle the account from Chandigarh branch
The versatile printer offers quality finishing and creates less waste and faster output
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis
Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Wali, Vice-President Oppo India, have put down the papers