News

American starts appreciating OOH ads post lockdown

Source Media4growth -November 2, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

‘Use of audience data tools will induce advertisers to spend more on OOH’

Source Media4growth -October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings

Mohit Joshi elevated to CEO, Havas Media Group

Source Media4growth -October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

MMRCL invites bid for semi-naming rights on Line 3

Source Media4growth -October 30, 2020

According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023

Nagpur Civic body extends advt contracts duration as lockdown relief

Source Media4growth -October 30, 2020

The regional media owners haven’t received any communication regarding extension of tender

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

Source Media4growth -October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports

Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels

Source Media4growth -October 29, 2020

Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

Source Media4growth -October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

Source Media4growth -October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

Source Media4growth -October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services