News

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

Source Media4Growth -May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

Source Media4Growth -May 19, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

Source Media4Growth -May 18, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

Greater Chennai Corporation calls for RFP for 6 bqs

Source Media4Growth -May 18, 2022

Pre-bid meeting today at 3PM

Pizza Hut serves delicious flavours on OOH in Chennai

Source Media4Growth -May 17, 2022

El-Shaddai Advertising & Marketing has executed the multi-format campaign

IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth

Source Media4Growth -May 17, 2022

The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

Source Media4Growth -May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

oOh!media launches creative and content innovation hub POLY

Source Media4Growth -May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

Source Media4Growth -May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)

Hivestack launches research division for in-store, programmatic media activation in the metaverse

Source Media4Growth -May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative