News

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

Source Media4growth -November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

Data to become ‘Constant Influence’ by 2030: WPP Report

Source Media4growth -November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

Source Media4growth -November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

Source Media4growth -November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

Source Media4growth -November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign

Bhubaneswar MC reports INR 10 cr loss from outdoor media

Source Media4growth -November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

Source Media4growth -November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

GroupM Launches Supply Path Optimization Initiative

Source Media4growth -November 11, 2020

The initiative is the result of an immense effort to inject more transparency into the programmatic buying process

JCDecaux accentuates Dubai International Airport with iconic site

Source Media4growth -November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

Amazon creates stir with OOH innovation for Mirzapur 2 launch

Source Media4growth -November 11, 2020

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show