The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars
The brand believes that this one-of-a-kind branding option will help it to gain immense visibility
The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19