With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
The BMC has also announced new property development under the PPP model as part of the new policy
The strong thrust on highway, railways and airport development can accelerate the opening of rural economy
The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH
Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH
As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.
Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021
Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs
Moving Walls cites how the synergy has worked well for different brand campaigns