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Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.
The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.
The Summit will be hosted from London; registration is open.
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.