The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.
Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.
The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.
Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.
_140_270.png)
The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.
Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.