Media owners weigh in on the need for streamlining and facilitating timely payments from buyers
Open RTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
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Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
Contract tenures reduced, 2 tenders permitted in larger cities.
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.