News

PlayAds brings cricket to DOOH screens

Source Media4Growth -November 2, 2021

T20 World Cup updates on screens

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

Source Media4Growth -November 2, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Ultraleap launches its fifth-generation hand tracking platform Gemini

Source Media4Growth -October 29, 2021

New software will power touchless interactive kiosks

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

Source Media4Growth -October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Metro Brands opens 600th flagship store

Source Media4Growth -October 28, 2021

The new store, spread across an area of 1,300-square feet, is located at Lulu Global Mall, Gopalpura in Bengaluru.

“Lighting partners should be made part of the design journey…”

Source Media4Growth -October 28, 2021

Retail4Growth presents ‘Spotlight’, a series in association with retail lighting solutions company Gardler, in which architects and store designers share their views on the role that lighting plays in the whole in-store experience. In this interaction, Shyam Sunder K, Founder, Principal Architect & MD - 4Dimensions Retail Design, shares his insights on how and why lighting is an integral part of the store experience.

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

Source Media4Growth -October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Provocative creatives add punch to Square Yards’ campaign

Source Media4Growth -October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

The writing is on the wall

Source Media4Growth -October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

Back on the rails

Source Media4Growth -October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks