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The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”
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Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
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The flagship store was launched at Pacific Mall, NSP, Pitampura, Delhi by celebrity icon Hina Khan.
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The brand has launched a unique new activation with the ‘NothingCoin’ currency , an extension of its ‘Do Nothing’ proposition’ and partners with Paytm and Reliance JioMart for customers to redeem their earned NothingCoins.
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A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28
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The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK
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The company has also announced a strategic change in its leadership structure, further improving the corporate governance framework.
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Top notch high lumen output anti-glare LED lights, with highly efficient reflectors and BIS registered ripple free drivers for maximum lighting performance and energy efficiency, give the adidas’ flagship Halo store its experiential edge.
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Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
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CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space