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In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
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Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity
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S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights
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Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers
The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020
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The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness
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The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH
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The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
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Executed by Catalyst Design in the South and West, innerwear brand Zivame’s new window campaign, which was rolled out across 88 stores pan India, is based on the theme ‘Dekho Maine Kya Kiya’ and encourages women to push their boundaries.
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The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions