The Toronto Congress featured in depth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.
The installations are an initiative to build mass awareness of the critical need for climate change mitigation
Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.