News

“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”

Source Media4Growth -December 9, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.

Marketers increasingly include DOOH in their omnichannel campaigns

Source Media4Growth -December 8, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference

Source Media4Growth -December 8, 2021

Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.

EV charging major Volta expands into European market

Source Media4Growth -December 7, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022

Source Media4Growth -December 7, 2021

Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.

Adidas inspires young athletes in this art-inspired campaign

Source Media4Growth -December 6, 2021

The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.

OOH in all its resplendence

Source Media4Growth -December 6, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there

‘Retail brands will soon recognise that they are awash with data but lack the ability to derive insights’

Source Media4Growth -December 6, 2021

Arun Kumar, Head - Product & Industry Practice, Altimetrik, a digital business enablement company with offices across the globe and which partners with clients ranging from startups to Fortune 100 companies, shares with Retail4Growth, his thoughts on how retail businesses can leverage data.

Panasonic’s new ESL, digital signage solutions to drive retail efficiency & sales

Source Media4Growth -December 6, 2021

Panasonic India’s new Electronic Shelf Labelling (ESL) and Digital SignEdge 2.0 solutions have been designed to increase operational efficiencies for retailers and enterprises; while driving the sustainability agenda.

Commuting for a good cause

Source Media4Growth -December 3, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)