News

Delegate registration open for India Talks OOH conference in Mumbai on January 18

Source Media4Growth -December 15, 2021

The much awaited in-person meet ‘India Talks OOH’ to be held at Sahara Star Hotel in Mumbai on January 18, 2022 is now open for registration

JCDecaux once again recognised by Carbon Disclosure Project for commitment to sustainability

Source Media4Growth -December 14, 2021

JCDecaux, has improved its general evaluation from A- to A and is part of CDP A-list as in 2019, showcasing companies that are leading the way in the fight against climate change

Sapphire Media Services gets INS Accreditation

Source Media4Growth -December 14, 2021

The Accreditation from Indian Newspaper Society (INS) now enables the leading OOH company to offer comprehensive media services to clients.

Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover

Source Media4Growth -December 14, 2021

The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal

How Haldiram’s is leveraging SIG’s aseptic carton packaging solution to expand its ethnic beverages business

Source Retail4Growth -December 13, 2021

Haldiram’s Nagpur has invested in its own manufacturing set up for filling products into aseptic carton packs and SIG is supplying them with a high-speed CFA 1224 filling machine for combiblocXSlim carton packs from SIG.

How digital interactive displays can boost retailers’ revenues

Source Retail4Growth -December 13, 2021

Cutting edge high definition & interactive ad displays and solutions are enabling retailers to boost their revenues. Read on to know more...

‘The OOH Expo is a precursor to the promotion of a robust OOH ecosystem in India’

Source Media4Growth -December 13, 2021

S Kumar, Managing Director of Srishti Communications, says the upcoming OOH Expo, to be held in Mumbai on March 14-15, 2022 would be the perfect setting for the buyers and providers of smart OOH solutions to get together and forge meaningful business deals and partnerships.

71% of Indian marketers’ budgets set to increase in 2022: DCMN report

Source Media4Growth -December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

“OOH Expo will help media owners & suppliers find new partners”

Source Media4Growth -December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

Alakh Advertising takes up sponsorship of OOH Quiz at in-person India Talks OOH conference in Mumbai on Jan 18

Source Media4Growth -December 9, 2021

Neeta Gulati and Geetika Gulati from Alakh Advertising & Publicity, feel the India Talks OOH conference comes just at the right time and the OOH Quiz held as part of it is a great way of engaging the participants.