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OOH growth will be triggered by infrastructure development projects and evolving DOOH
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The screens will be managed from a command and control centre
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According to GfK Weekly Index for Organized Offline Channel, the surge during Diwali week has been higher this year, complemented by increasing contribution of premium across categories.
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Health & Glow, the leading beauty & personal care retail chain has completed over 2 decades of existence. To celebrate the milestone, the brand has carved a strategic roadmap for the coming years and plans to have 300 stores across the nation and add 1000 brands to its existing portfolio in the next 1-2 years.
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The retail brand launches its 5th ultra-modern store at the Skymark One Mall, Noida.
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ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
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Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
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Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
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Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…
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We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising