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Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’
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Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
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Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
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Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
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Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
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The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.
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Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.
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Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
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Lloyd will be sharing his perspectives on how the OOH industry could collectively push their marketing drive, drawing upon his rich experience as a well-known and highly accomplished brand marketer and strategy consultant.
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DOOH accounts for 58.8% of total net media revenue