The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
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Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
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Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
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The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’
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The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.
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The brand has time to time unveiled highly creative and attractive OOH campaigns.
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Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
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Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues
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Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.
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India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.