‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

 

Atin Gupta, MD
Atin Promotions & Advertising

 

Leading players in the OOH industry feel the upcoming OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, 2022 is a much needed platform to bring together the buyers and sellers of solutions. Atin Gupta, Managing Director, Atin Promotions & Advertising, says, “Meeting of minds always leads to exchange of ideas, and that’s when relationships are built and knowledge is exchanged. This is a fantastic platform, especially for buyers from smaller cities who may not have much exposure to the latest offerings.”

 Speaking  about the challenges that  the industry faces in terms of finding the right solutions, he adds, “The main challenge is the age old problem of measurability and of targeting data. We haven’t seen much innovation in the traditional formats.”

Well, the Expo will be showcasing solutions in the above mentioned areas and others.  It was indeed conceptualised to address the emerging and future needs of buyers in this industry and with the OOH business leadership increasingly feeling the need for adopting new technologies, latest equipment and various creative solutions, a platform like the Expo assumes greater significance.

The event is expected to have the participation of 70+ exhibitors from India and the overseas, showcasing state-of-the-art solutions across a wide  range of areas in the OOH space, including display technologies, software, media formats, mobile solutions, programmatic OOH platforms, DOOH, Green OOH, digital outdoor printing, fabrication, OOH lighting, monitoring tools and audience measurement metrics, among others.