New experiential platform sets sailing

Taking consumer engagement to a new platform,  Zen Digital Media has set afloat its  unique mobile Broadcoasters along the coast of Juhu Beach.

It may be recalled that Zen Digital had announced the launch of Broadcasters & Beach And You last year when Broadcoasters was anchored opposite Bandra-Worli Sea Link promenade. The latest initiative marks its next step as a mobile platform .

The company explains that the dual-screen mobile Broadcoasters is the country’s only platform offering high definition videos, VFX and animation on outdoor landscapes along the shore.

Complementing the Broadcoasters is the company’s other initiative, ‘Beach and You’, an experiential  tool for community building. Covering a distance of 4.5 kilometers from SOHO House to Silver Beach, the ‘Beach and You’ initiative aims to be a community engagement and talent showcase platform.

With the Broadcoasters as a catalyst, Zen Digital Media is collaborating with domain experts to host sessions that will kindle creativity, encourage fitness and bring about a positive change via social welfare activities, said the company statement.

Speaking on the initiative, Payal Raval, Co-founder, Zen Digital Media LLP, said, “Our latest offering at Juhu Beach is at the intersection of engagement, interactivity and integration that bridges the gap between brands and consumers and also promotes community building. Its unique proposition and appeal makes it Mumbai and India’s first multifaceted platform of its kind creating value for all stakeholders. With the launch of our experiential platform, we look forward to encourage storytelling in a creative way and create a holistic enriching experience for the community.”

The Broadcoasters at Juhu was launched with immersive communication from leading digital native brands and aims to help brands leverage their CSR activities by providing them with an opportunity to engage in a unique way.