Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined a super-heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27.
Kaplan, an expert on digital media, helped build a global ad network at Adconion (now Amobee), led Global Client and Agency Development for Yahoo, and spearheaded global monetisation for King Digital Entertainment, a division of Activision, before joining WPP-owned Kinetic.
Sustainability is also an issue of growing importance for the whole media world and especially OOH with its global footprint. Rob Debrow, The World Federation of Advertisers (WFA) Marketing Services Lead, who heads its important Planet Pledge initiative, will outline the increasing emphasis that brands are placing on media owners and agencies to operate appropriate sustainably policies. The WFA represents the world's leading advertisers, accounting for 90% of global ad spend.
Audience Measurement will be a key theme of Toronto 2022 with Gideon Adey and Neil Eddleston presenting WOO's updated global guidelines, which include digital measurement. A key contributor to these guidelines is Australia's Outdoor Media Association (OMA) and OMA CEO Charmaine Moldrich and Grant Guesdon, who heads Australia's MOVE industry leading measurement system, will outline their recent ground-breaking audience measurement work and its relevance for the OOH industry globally.
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022 and we have been very fortunate in securing ‘Kappy’ Kaplan, Rob Debrow, Charmaine and Grant - all unrivalled experts in their respective fields - to enlighten us.
"Their insight, intelligence and experience ensure Toronto 2022 is an unmissable event for everyone who is invested in the future of Out of Home Media."
“We now have over 30 confirmed industry experts from markets across the globe and we will be revealing further speakers and topics progressively each week.”