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In what may be seen as a precursor to the ushering in of digital OOH advertising at traffic-facing locations in key cities, the Expenditure and Finance Committee of the Delhi Government has reportedly approved a proposal to install 600 LED screens at prime locations in the capital city in the current year. The LED display screens,
The LED screens will be installed on PWD roads more than 80ft wide, road intersections and T-points of roads with right of way above 80 feet or more, and entry and exit points of Metro stations having more footfall, states a Hindustan Times report.
The LED screens will be used to display “graphics films, pollution data, social messages and information on government policies and other relevant information”.
The HT report cites that four models – “portrait screen with unipole structure, landscape screen with single display, tri-side display and cluster monitors in rectangular shape” – will be used for the screen displays. Also, a command and control centre will be set up to run all the screens individually, in clusters or all at a time.
The tender for the project will be floated soon, and the installation of the LED screens is expected to be completed in nine months, which will display graphic films, pollution data, social messages, health awareness campaigns, and information on government policies of public interest, at prime locations in the Capital by 2022.
The expenditure and finance committee of the Delhi government has approved a proposal to install 600 LED screens, which will display graphic films, pollution data, social messages, health awareness campaigns, and information on government policies of public interest, at prime locations in the Capital by 2022.