CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

Source Media4Growth November 11 2021

CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space

Leading on-vehicle advertising company CASHurDRIVE has rolled out a 360 degree in-flight campaign on SpiceJet flights for online travel brand EaseMyTrip . It includes branding on seat head rest covers, and boarding cards, besides announcements onboard the aircraft and tarmac coaches.

The 6-month campaign covers all SpiceJet flights across all metros and offers the brand instant and easy access to their TG, informs Raghu Khanna, CEO, CASHurDRIVE, “Post Covid, these kind of mediums really help to reach the target audience as you get a perfect ROI. It’s very easy to measure and count based on the number of passengers per flight and the number of legs done by each aircraft per day.”

He adds, “The idea of partnering with CASHurDRIVE is that we fit in with the medium; we are not a regular OOH company. So when any client comes to us we give a tailormade, boutique solution.“ Based on the response, the campaign duration, inventory, etc., may be extended further.

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