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Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services, will be addressing the upcoming in-person India Talks OOH Conference on the theme of ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai on March 8.
Mahindra & Mahindra Financial Services
Anand is a marketing professional with over 24 years of rich experience in building and nurturing Indian & MNC brands. He has been successful in creating brand awareness and reputation for organisations across banking & financial services, consumer durables, automobiles and media sectors. An astute marketer, Anand has hands-on expertise in brand and media management, new product launches, digital marketing, performance and growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
At Mahindra Finance, Anand spearheads the marketing function of financial services sector.
Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of Royal Bank of Scotland (RBS), ABN AMRO Bank, Haier Appliances, JK Tyre, Atlas Cycles and A&M Magazine during his professional career. Over the years Anand has been a contributor at various marketing and advertising forums as panellist, guest speaker, jury member, moderator & anchor.
Today as brand marketing evolves, with changing consumer behaviour and the growing role of digital channels, the role of OOH as an impactful medium assumes greater significance. Against this backdrop, it would be relevant to hear the perspectives of brand marketers on how OOH as an advertising medium can create impact and deliver for them. This is what Anand will be talking about at the conference, drawing from his own experiences.