Meet Basant Rathore, the Sr. VP of Strategic Planning, Brand, and Business Development at Jagran Group. With a background spanning media giants like Ogilvy, Mudra, Mindshare, and Madison, Basant has orchestrated media strategies for top brands across various sectors. He's a proud alumnus of MICA's inaugural PGP batch and holds a degree from Shri Ram College of Commerce. Beyond his corporate roles, Basant has conducted over 30 media workshops and served as a visiting faculty at prestigious institutions such as MICA, IIMC, and IMT for over two decades. He's also the author of "Strategic Media Planning & Buying – Integration of Traditional & Digital Media."