Mr. Vikram Sakhuja, an engineer from IIT Delhi and MBA from IIM Calcutta, has been a Director of Madison Media since April 15, 2016. With a distinguished career spanning decades, Mr. Sakhuja started at Procter & Gamble in 1988, then moved to Coca-Cola where he managed brand marketing. He later joined Star TV Network to establish their marketing department before taking leadership roles at GroupM, including CEO of GroupM South Asia and global CEO of Maxus. Since 2015, he has served as Group CEO of Madison Media and OOH, partnering with Mr. Sam Balsara. Mr. Sakhuja is actively involved in industry bodies like ASCI, BARC, and FICCI, and has been recognized as one of the most influential persons in Indian Media by the Economic Times.